attention to detail

K Advertising & Promotions is a full service creative agency that specializes in helping brands effectively engage with target audiences through a diverse range of creative marketing solutions.

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Companies we've had the privilege to serve range from national brands to small businesses...

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K services

“Our close client relationships center on our ability to become an extension of the team”

K combines strategic planning and creative development with precision execution. Applying diversified avenues of approach, a plan is tailored to suit each client’s needs and goals to help create impact at store level.

Using effective ads, in-store materials, and promotional retail campaigns, we target your intended audience with the messaging they need to see. We have over 20 years of experience in multiple retail channels with a specialty in shopper marketing in the small to mid-sized market.

Our close client relationships center on our ability to become an extension of the team by anticipating needs and managing creative solutions, thereby allowing clients to focus on sales goals.

Shopper marketing

Promotional Campaigns
In-store Display/POS
FSI / Circulars
Direct Mail Programs
Sweepstakes / Giveaways
Rewards Programs
Coupons & Rebates

creative & Design

Conceptual Design Development
Print, Digital, Mobile, Social
Logo Design

additional services

Barcode Scanning & Reporting
Coupon Coding
Shopper Insights
Image Sourcing

K Advertising & Promotions

Founded in 1995 by Kathy Aiello, K Advertising & Promotions is a premier, boutique agency with over two decades of experience serving companies such as The Kraft Heinz Company, Benjamin Moore Paints, Huhtamaki/Chinet, and Reynolds/Hefty.

K helps clients optimize all aspects of business marketing, advertising, branding, and project management. Services encompass everything from the creative execution of specialized in-store programs to consumer and trade advertising and commercial photography.

Kathy aiello

Kathy Aiello, founder and owner of K Advertising & Promotions jumpstarted her career at Grey Entertainment & Media in New York where she applied her creativity and ingenuity to major accounts including Radio City Music Hall, WINS Radio, and LOEWS Theatres, among others. She continued in advertising account management at several ad agencies before founding K in 1995. Kathy served on the agency team when the Kraft General Foods Military Division served as a test market for customer integrated marketing, and executed some of the very first company-wide consumer promotions.

She maintained a working relationship with the Kraft organization through numerous leadership transitions and its merge into The Kraft Heinz Company, and cultivated strong client relationships in its Channels and East/West retailer groups. Her work provided sales teams in the Club, Convenience, Drug, Military, and local retailer markets with a resource for quick turn, on-target creative at a cost savings from large agencies. She continues to work to translate client vision into creative execution with expertise and solid results.


We Come Through For You

  • Expert, Timely, Creative, Flexible, Precise, Turnkey. These are a few of the attributes that I would assign to K Advertising. Whether working with us on channel specific (usually military) projects, or collaborating on potential creative elements, I know that I can count on Kathy and her team to consistently deliver accurate and quality output that meets/exceeds expectations with minimal oversight. 

    It's not only that I've known and worked with Kathy for many years (while true, K has the uncanny ability to translate our mental shorthand), it's just the way they do business. I know that I can depend on K to get it right every time and recommend them highly without hesitation.

    Rich Cedergreen
    National Account Manager
    Huhtamaki, Inc.
  • Kathy and her team have been wonderful to work with. They deliver excellent creative that meets my customers' needs. Moreover, Kathy and the team are responsive and timely, even when I provide very tight deadlines. Thank you for all that you do, you are an integral part of my support team!

    Cristina Murphy
    Senior Manager, Shopper Marketing
    The Kraft Heinz Company
  • This is a message of appreciation to the entire K Advertising & Promotions Team for your creative services and highly comprehensive support of Vehicles and Military Families around the globe. Your team approach over the last 10 years has benefited our company and our clients.

    Your knowledge, skill in working with our clients, never-say-no attitude, along with your commitment to meeting deadlines, has been a valuable asset to as we built our business. It is comforting to know that your highly personal approach works to understand and support our business objectives. Thank you for the creative, professional and turnkey approach you are providing to and the entire Military Resale System.

    Dennis Gibson

    (former) Executive Director
  • Kathy Aiello and K Advertising and Promotions have been working with The Kraft Heinz Company since 1995. K earns our business year after year delivering exceptional creative solutions while meeting our tight deadlines. Their ability to take a vision and develop a concept with minimal direction is invaluable to our shopper marketing team.

    jennifer tarnoff
    Shopper Marketing Lead, Channels
    The Kraft Heinz Company

Get In Touch

We'd love to hear from you.

150 Engle Street                        
Englewood, NJ 07631                         

P: 201.816.1500