K specializes in repurposing existing client brand assets to meet both the creative and technical requirements for
digital and in-store retail executions.
they needed...
to implement a digital Fall Savings ad campaign
targeted to Dollar General stores reinforced
with in-store signage.
we delivered...
digital and mobile ads, a social post, a digital circular insert, and an
in-store shelf flag. We converted client's existing creative assets to fit technical specs of the project, working within both Kraft Heinz' and Dollar General's advertising creative guidelines.
![Screenshot](img/FF_Digital.jpg)
Digital Advertising Creative Assets
We created a digital circular insert, web ads, and social post for Kraft Heinz Fall Family event at Dollar General stores.
In-Store Assets
Shelf flag advertised the event
at point of purchase.
![Fall Savings Shelf Flag](img/FallSavingsShelfFlag_BiggerHorz.jpg)